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Opt In Email for a Reason
Playing by the rules to win!

Email marketing is not only an essential component of a comprehensive marketing plan for improving search results, it is a viable method for creating customer loyalty, encourages and drives website traffic, and is a useful barometer for how your organization is perceived online.  But there are rules about how you go about using email addresses regardless of the intent of your correspondence. The rules and regulations are part of the Can Spam Act passed by Congress to protect people for abuse.
 
I am the first person to acknowledge that this law hasn't done anything to lessen the amount of email spam in the system. Conservative estimates show that over 50% of all email being sent and received today is spam. So the question arises, if it's that bad, who cares if I send out unsolicited email?  Here are a few lines from the explanation of the law from the Federal Trade Commission website:
 
The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites.
 
And the penalties are stiff! Each occurrence carries with it a penalty of $16,000.
 
While we partner with Constant Contact to provide compliant email list management services, we are also keenly aware that getting people to sign up for email news has become more and more challenging. The key is providing great content, well written emails and keeping the information short and concise. Well written content and a clear message will not only retain subscribers, it will make your subscribers more confident about recommending you to others. The "pass long rate" for great emails is competitive with the rates enjoyed by print media like magazines at a much lower cost.
 
Play by the rules and win!
 
For the complete information and examples of emails from the Federal Trade Commission - click here.
 
 
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