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we hatch great ideasBy: Dave Green - Principle Consultant

Your customers and clients are eager to use you as a resource and you may not know it! How often does a customer call you because they are looking for something that isn't on your website? Users are having multiple conversations with each other across a diverse selection of social media platforms and mediums like YouTube, FaceBook, Twitter, blogs and more. They are unrehearsed, ad-hoc forms of communication that are short and often times terse. Feedback and comments can be unsolicited and sometimes inaccurate.

Making use of the explosion in these forms of communication is key to your business or organization as more and more people use the platforms and tools available to them. They want to be fed information as much as they want to find it. Google is working hard to balance the needs of the their search community with the need to feed information to users. Used correctly and consistently. social media sites offer a low cost way to deliver service and to gather data on market trends, get product and service feedback, build your brand and improve customer satisfaction.

Getting Started

First and foremost, decide WHY your organization will be participating in social media and they downside risks as you develop a phased approach to accomplishing your business objectives. Start with the following questions to hone in on your intended results and goals for social media:

1) Why are you participating in social media?

2) How many of your users are participating?

3) How will social media improve you user's online experience?

4) How will using social media affect your current web presence?

5) Will social media reinforce or diminish your brand?

6) What will you need to do to participate in social media?

7) Can social media help you create a knowledgebase?

There are many more questions that can be asked of yourself as you pursue the idea of participating in a social media platform. Readywebgo works hand in hand with Initial Point Consulting to provide resources to affect the types of social media networking that will support your specific goals.
For more about social media and the Twitter platform click here and visit our joint information site Print Mixer for news and tips about all form of print and Internet marketing.
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