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The Content Explosion
Infographic with current stats and strategies

Content Marketing is a natural progression of the "blog revolution" further refined.

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined customers, constituents and users. The primary objective in a commercial setting is to drive profitable customer interactions.

Content marketers subscribe to the notion that delivering information to prospects and customers drives profitable consumer interactions can aid in retaining customers and visitors, as well as improving brand loyalty.

Infographic originally published on Mashable.com. Browse more data visualizations.

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Tags: web  content  marketing  infographic 

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